Amazon bids to become a bigger e-commerce technology provider to retailers

Already by far the biggest online retailer, Amazon.com Inc. is bidding to become a bigger supplier of e-commerce technology to other retailers and consumer goods manufacturers. With its release this week of its new version of Amazon WebStore, experts say, Amazon has come up with a compelling offering that lets other e-retailers take advantage of Amazon’s services and strong reputation.

“Sellers that adopt this platform are not just leveraging the technology, they’re also leveraging Amazon’s reputation and the guarantees Amazon provides to consumers related to the online shopping experience,” says Eric Best, CEO of Mercent Corp., an online marketing services firm.more...